MARKETRESEARCH.ACADEMY
Customer Surveys
Structure
"All-in-one" course with methodical input, comprehension tasks and sample solutions.
Timing (online)
- Input session (incl. preparation task): 1/2 day
- interactive Q&A/coaching session: 90 minutes (optional)
Setting (online)
Weekly
Course content
Kursinhalte
Course 1: "How to conduct professional customer surveys, THE BASICS"
This course explains how to develop a professional customer survey.
It starts with the DON'TS (So nicht!) and then moves on to the DO's, the meaningful, well-founded methods: Researching the satisfaction and importance of the most important aspects of the customer relationship and recording and evaluating customer feedback in the original language.
Two models of customer relations are introduced and critically discussed.
And there are two practical tasks for live testing of the acquired knowledge.
Course 2: "How to conduct professional customer surveys, THE STATE OF THE ART"
This course shows how customer surveys have developed in recent years and how a state-of-the-art study will look in 2025.
You will learn a further model, new question techniques and highly professional evaluation methods, which among other things allow the interactions of all aspects of customer relations to be calculated and presented on an A4 sheet of paper.
We also take a look into the future and find out how we can gain even more comprehensive customer insights with exactly the same number of questions.
Included in the course:
- Preparatory Task
- Detailed Handout
- Certification task
- Course certificate
You can also book an interactive Q&A/Online Coaching (with a maximum of 4 additional participants) or even a private mentoring session. This lasts 90 minutes and deals specifically with your individual needs and questions.
For group bookings for companies this is automatically included.
Click here for the course organisation and prices.
CLICK HERE TO REGISTER.
Customer Surveys
Structure
"All-in-one" course with methodical input, comprehension tasks and sample solutions.
Timing (online)
- Input session (incl. preparation task): 1/2 day
- interactive Q&A/coaching session: 90 minutes (optional)
Setting (online)
Weekly
Course content
Kursinhalte
Course 1: "How to conduct professional customer surveys, THE BASICS"
This course explains how to develop a professional customer survey.
It starts with the DON'TS (So nicht!) and then moves on to the DO's, the meaningful, well-founded methods: Researching the satisfaction and importance of the most important aspects of the customer relationship and recording and evaluating customer feedback in the original language.
Two models of customer relations are introduced and critically discussed.
And there are two practical tasks for live testing of the acquired knowledge.
Course 2: "How to conduct professional customer surveys, THE STATE OF THE ART"
This course shows how customer surveys have developed in recent years and how a state-of-the-art study will look in 2025.
You will learn a further model, new question techniques and highly professional evaluation methods, which among other things allow the interactions of all aspects of customer relations to be calculated and presented on an A4 sheet of paper.
We also take a look into the future and find out how we can gain even more comprehensive customer insights with exactly the same number of questions.
Included in the course:
- Preparatory Task
- Detailed Handout
- Certification task
- Course certificate
You can also book an interactive Q&A/Online Coaching (with a maximum of 4 additional participants) or even a private mentoring session. This lasts 90 minutes and deals specifically with your individual needs and questions.
For group bookings for companies this is automatically included.
Click here for the course organisation and prices.
CLICK HERE TO REGISTER.