PRODUCT TESTS

MARKETRESEARCH.ACADEMY
Product Tests

Structure
"All-in-one" course with methodical input, comprehension tasks and sample solutions.

Timing (online)
- Input session (incl. preparation task): 1/2 day
- interactive Q&A/coaching session: 90 minutes (optional)

Setting (online)
Weekly


Course content
Course: "How to conduct professional product tests".
In this course you will learn how to test and compare products professionally. We start with the study design, i.e. the determination of the target group, the number of respondents and the test setting. Afterwards we will create a professional questionnaire. Subsequently, we examine how product tests are carried out at home or in the test studio under optimal conditions.
And last but not least, methods of evaluation and reporting will be taught.

Included in the course:
- Preparatory Task
- Detailed Handout
- Certification task
- Course certificate

You can also book an interactive Q&A/Online Coaching (with a maximum of 4 additional participants) or even a private mentoring session. This lasts 90 minutes and deals specifically with your individual needs and questions.
For group bookings for companies this is automatically included.

Click here for the course organisation and prices.

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